The first time I heard the word line art was in 1998 at a web development studio where Nick and I used to spend our college breaks, working on projects. I was instantly intrigued and fascinated by it. Line art is a style of graphics that consists of distinct straight or curved lines placed against a white or plain background. The graphic is essentially made up of just strokes and there are no fills or gradients applied. There are various techniques of creating line art graphics, the most compelling and challenging being the monoline technique where a single, continuous line is stretched into submission to create a recognizable, beautiful piece of artwork.
Line art logos are more difficult to master because they are not rescued by color or a solid form. Using line art in logos and branding is a skill that a lot of designers have mastered to a hilt. Lovers of minimalistic logos will appreciate the sparse nature of a line art logo in conveying the brand message effectively. I have rounded up some great line art logos for your inspiration today. Most of them are open designs, the lines usually end in white space and don’t form an enclosed shape. A few are continuos designs, undulating beautifully without a break to form a masterpiece. There are sharp angles and curves and a variety of stroke weights all paired perfectly with some good typography.
Read more : visit here she is a beautiful designer.
18 June 2010
35 Great Social Media Infographics
Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.
It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.
Most of these have been scaled down or cropped. Each one has been linked to the original, so please visit the links to view them full-size.
If you know of any good ones that I’ve missed, please leave a comment and let me know!
It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.
Most of these have been scaled down or cropped. Each one has been linked to the original, so please visit the links to view them full-size.
If you know of any good ones that I’ve missed, please leave a comment and let me know!
03 June 2010
Appendix M - Color Separation for Printing
CMYK Plate Separation Dialog
Overview
Creating color separations is a process that depends on a number of factors, from the source image, to the paper and the inks used, and all the steps in between. While it is definitely a science, not an "art", the process is complex enough and involves enough factors under the control of your print shop (and not you!) that good (or great!) results are reliably obtained only by those who have had some experience. So if this is your first foray into color separation for printing, be prepared to make more than one try at this - even if you're the smartest person you know.
About the Process
Beginning with a standard RGB image, the additive red, green and blue data is transformed into four (or very rarely, three, there is no black channel in this case) subtractive color channels: Cyan, Magenta, Yellow and Black. Or, C, M, Y, K: CMYK. These four subtractive colors can be reproduced on paper by inks of the same color (or as close as possible to the same colors.)
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Offset Lithography Schematic
for just one of the four color plates
So it is that four "monochrome" files that contain images which carry intensity information that describes how much to use of each of the cyan, magenta, yellow and black inks are provided to the printer. Then the printer "screens" or "halftones" the density information into dots that can easily be printed. Finally, these dots are placed on a metal plate (the Lithoplate Roller), which, through a really neat mechanical process involving other rollers, ink, water and even knives, creates a reproduction of the picture from your original RGB image.
It's really fun to watch - if you ever get a chance, try to visit your print shop (but warn them first!)
That's the basic process. But it's not really that simple, because the CMY ink colors aren't as "pure" as the colors in the channels, because the inks interfere with each other on the paper, because the colored inks don't make very good blacks when combined in equal amounts, and because each of the components: the paper, the ink, the press that prints the ink to the paper, and how the subject matter of the images is turned into "dots" (screening or halftoning) all affect the output. Whew!
All of this means that the objective of creating high quality color separation plates intended to be used on an offset press can only be reached by accomodating all of these factors, and more. And that's what all that "stuff" in the dialog is there to help you do.
How to Approach this Appendix
In the following sections, each of the various issues is covered in some detail. It is very complicated - there's just no way around that - so take your time, read each section as many times as it takes to "wrap your head around it", and feel free to question your print shop or our
technical support people
on anything that seems unclear after you've studied all the material provided. Just keep in mind this is a highly technical area and you have to make a significant effort to deal with it at all.
Work with your Print Shop
This point cannot be emphasized strongly enough. Your print shop knows (or should know) all about the process of preparing image files for printing. They'll be converting the files you save to the film and then the film to the color plates themselves, and finally using the plates and screens to transfer the colored inks to the actual paper.
Any good print shop should be able to give you the facts and figures you need to set up WinImages F/x to give you fabulous results. WinImages F/x provides the settings you really need to control the parts of the process you as the image creator are responsible for, and allows you to save your separations in any image format you like, which means the output files can be made to be compatible with almost any print shop. Then they can do the part of the job that they are responsible for well.
Plan the Separation
Separation Format
Ask your print shop: What image file format should the plate separation images be saved in? TIFF is common, but any lossless format is appropriate. Don't use JPEG, and don't reduce the number of colors in the separated data files. If you're going to write 8-bit output files (this is common), set the output color reduction dialog to use a grayscale palette and no dither.
Image Pixel Resolution
To prepare images in the optimum resolution for your printing project, you'll need to know what the Screen Frequency will be for the output plates. Ask your print shop. Then create your output images with a pixel resolution per inch of between 1.5 and 2 times the screen frequency. So (for instance), if the screen frequency is 100, then an image resolution of 200 DPI is excellent. If the image is ten inches high, it will have to be 2000 pixels high (that's 200 pixels per inch.) At a minimum, it would be 1500 pixels high.
If you use an image of less than DPI = 1.5 times the screen frequency, you'll begin to see "stair-stepping" on the edges of elements of the image. If you use an image with a higher resolution than DPI = 2 times the screen frequency, you'll begin to lose pixels - some won't show up on the output plate at all.
DPI is literally "Dots Per Inch". So if you know you'll need 200 dpi, and you want the image to cover an area three inches across, you'll need an image that is 600 pixels wide. The math to figure this out is easy enough - just multiply the DPI times the number of inches you want to cover.
The actual screen frequency can vary widely, depending on what you're trying to print. Talk to your print shop about what would work best for what you're attempting.
Image and Bleed Areas
You need to remain aware at all times of what parts of the image are meant to go on the paper, and what parts will be cut off. If you expect to "print right up to the edges of the paper", then you need to talk to the printer about the amount of the image you'll need to provide in this bleed area.
Positive or Negative Plate Files
Just ask your print shop what they prefer.
Multiple Images
Typically, you'll get better results if you create separations for each image on a page independently. If you create a separation that contains all the images on one page, you definitely run the risk of a poorer quality result.
Plate Separation Settings
UCR and GCR
UCR stands for "Under Color Removal". GCR stands for "Grey Component Replacement."
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UCR is a process by which black ink (the K channel) is used to darken areas that are either grayscale, or where colors are fairly neutral. This works well for images that need to keep a tight rein on grayscale values.
GCR, in contrast (pun intended), uses more black ink on colors that are not neutral. This tends to work better for images that have dark colors that are nonetheless quite pure - they seem richer and more vivid with a GCR separation.
WinImages F/x allows you to use either, or both(!) processes; but you need to talk to your print shop and see what they suggest. The choice between the two is also affected by the inks in use, the paper that the image will be printed on, and perhaps limitations of the print shop - some will definitely get better end results with the process they suggest.
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Undercolor Threshold
If you're using UCR, then this setting is used to limit the total amount of ink that (eventually) is placed on the paper. The default is 300%. It is common to see maximum ink limits equal to four times the Black Ink Limit, so 300% is four times a 75% UCR setting. If the UCR setting for Black Ink Limit was 70%, then as a rule of thumb, you could reasonably expect the Undercolor Threshold to be 280%. As always, consult your print shop to see what they prefer to use.
Remember, for the Undercolor Threshold to be applied, you must use UCR.
Ink Corrections
In a perfect world, inks would be pure colors. Alas, it's just not so.
Cyan (blue) inks contain trace amounts of magenta pigments, and magenta inks contain trace amounts of yellow pigments. Professional yellow printing inks, however, are quite pure and do not require compensation.
WinImages F/x's printing separation allows you to compensate for the impurities in the cyan and magenta inks. As usual, you'll need to consult your print shop for suggested settings - this depends entirely upon the inks used in the final printing stage.
Dot Gain
Dot gain, also known as "Tone Value Increase" (TVI), is really a fancy name for a simple idea: When you put a medium to heavy dot of ink on paper, it spreads out. That makes the spot larger, and perceptually darker, than intended. The word "gain" means to increase, and that's what happens - the dot "gains" in size. And remember, when a press prints an image that has been screened or halftoned, it's printing nothing but dots!
The tricky thing about dot gain is that the larger the amount of ink put down for a dot, the more gain results. So for a small dot - in an area of an image where the ink coverage is light - there will be little or no dot gain. In fact, it tends to go the other way. Really small dots of ink can be absorbed into the paper, and so they make a smaller spot than intended, resulting in areas that are too light. Also, for very large dots, although dot gain occurs, because the dot was large in the first place, the percentage change is not that high. It boils down to dot gain having the most visual effect at a dot size that would, if perfect, provide 50% grey.
Here's an example showing how a 50% screen can go to 70% as a result of the effect of dot gain:
50% actual screen resulting in a 70%
effective screen due to dot gain
WinImages F/x's dot gain correction, in the final analysis, involves lightening medium to fairly heavy areas of ink coverage. This tends to result in an image that will look "washed out" if you recombine the CMYK plates using the add as CMYK layer modes, but the dot gain at the printing press reverses the effect and you get a good final image this way, so don't be concerned if you see this effect. This only works correctly, of course, if you've got the right setting.
Also, as you might well imagine, the press, screens, inks and papers used can greatly affect how much dot gain is a factor for any one image or project. For instance, the greater the number of lines in the screen, the more dot gain is a factor. So this is definitely one of those issues that you want to keep aware of on a per-print-shop basis!
Because a CMYK color separation actualy isolates the inks - the four plates are literally used with four matching inks - even manual adjustments for ink coverage are really very easily made to the separated results. For instance, in WinImages F/x, you could use the Histogram or ChannelMap operators for custom adjustments, or even the Gamma operator for a "pre-cooked" curve that would do a good job. Or you could use the Scripting operator to create repeatable, precision custom results. But... making the correct adjustments - now, that is the trick!
Rather than trying to struggle through this manually, most people will be better off using the simple setting in the plate separations dialog. This controls a "knee" at the 50% intensity point that reduces the ink output to the percentage specified at the 50% point, and linearly returns to zero percent at both ends of the intensity range. No compensation is applied for dot loss, but dot gain may be adequately controlled with the correct setting.
First (of course!) talk to your print shop. They should be able to give you some figures. 7% gain in the midtones is a decent starting assumption if no one is willing to hazard a guess for you. If the resulting image is too dark in the midtones, increase the dot gain setting. If it is too light in the midtones, decrease the dot gain setting. A setting of zero is no dot gain. We should also point out that the 20% dot gain example above would usually be a very high value; you're more likely to see values under 10%. But with fine screens, you might even see more.
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Save your Settings!
Once you have settings that work well for a particular paper, ink, and print shop, save them! Name them so you can easily find them and this will enable you to reliably produce high quality output again and again using these particular components: paper, ink, press, and screen frequency, all at this particular print shop. This point cannot be emphasized too strongly - it can be quite a job to get everything set just right, so saving your settings under an easy to recognize name can save a lot of time for you later on.
Unsupported CMYK Mechanisms - what, and why
UCA - Under Color Addition
WinImages F/x does not support UCA.
UCA is a process that adds cyan, magenta and yellow where black ink is present in a CMYK composition.
UCA is generally not desirable in offset printing. Furthermore, unless the dark areas are absolutely devoid of those ink colors (meaning the region must actually be greyscale in the first place), using UCA will almost certainly destroy the color balance of the region.
The idea of UCA is that adding the colored inks in order to replace the black inks changes the underlying black to a black that is brownish, and that, in the view of some folks, can improve the occassional photo. Generally speaking, for the vast majority of images and projects (sets of images) it is a terrible idea, and WinImages F/x does not support it at all. But - if you really want browns in the areas where the image is black, then use the color key modifier to limit application, and fill the darkest regions with the brown you want prior to separation.
Halftone Creation
WinImages F/x does not create halftones.
Optimum halftone creation is a very tricky endeavor for the operator. It is intimately related to both the actual screening and the specific printing press in use, and your print shop is best qualified to perform both of these steps of the printing process. It is a fact that more low quality printed output results from improper halftoning than any other single step.
The plate separations output from WinImages F/x are ready for halftoning by the print shop. They contain pure ink density information.
Trapping
WinImages F/x does not automatically "trap".
Trapping is a process used to compensate for misregistration of the color plates in the printing press. This can cause gaps to appear between edges of areas that have colors that use different plates; if the cyan plate is a little off from the yellow plate, for instance, an image of the sun (yellow) in the sky (blue) the blue may overlap the yellow on one side and present a gap on the opposite side and create unintended ink mixing, or "mud."
You can, if absolutely necessary, compensate for this by blurring the edges of the sun and/or the sky in the specific color separation plate or plates after the separation has been created. In taking this approach, keep firmly in mind that the only places where you should try to compensate are where plates differ markedly from one another. Areas of continuous ink coverage don't need (and should not receive) any compensation even if the edges are sharp. Look for sharp transitions in color that cause one separation to suddenly pick up and another to leave off in ink coverage.
This is by far a better approach than "automatic" trap generation because trapping, by its very nature, reduces the quality of the actual image data, which (of course!) you don't want. It is worth noting that some print shops always seem to want traps, and others don't - and of course, the shop that doesn't need traps to get good results is the one to go with.
While trapping is presented by software that supports it as a means to "solve a problem" (plate misregistration) it does so always at the expense of the printed image quality. Problems such as hatching and muddy edges are typical (though unintended) results of trapping. We feel that the best approach is to solve the actual problem (misregistration) rather than introduce a new one (blurring plate edges where colors overlap) to solve the first.
 1 - Overlap caused by misregistration 2 - Gap caused by same misregistration
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Advertising As A Fundamental Brand Promotion Tool
Advertising is important and essential for any brand owner to drive sales for the product or service. Advertising provides a major contribution to brand competition in the market. Advertising not only provides information about a product or service but also promotes innovation. Besides advertising also facilitates consumer satisfaction. The hidden fact is that no brand can progress without advertising. Big and small companies, individuals of all walks of life, major and minor events, concepts etc lay their base on advertising to get recognised in the market. Government and NGOs even use advertising to raise health awareness such as Conjunctivitis, Dengue, Swine flu etc.
The objective of an advertising campaign varies from one company to another. Some companies indulge in advertising to promote their product or service or to create buzz about their product while some companies indulge in advertising activities to launch new product in the market
Today in India, Advertising is a big business for every single organization. With a uniform economic stint in the country, Indian Advertising industry has witnessed a prominent globalization. Also, with the inception of various divisions, the advertising industry has undergone a sea change. Indian consumer's deep pockets and blooming markets for ad-spends have touched new heights in India. Advertising India companies are creating stories and brand experiences in a way that engages and involves the target audiences with a mass appeal.
The history of advertising India is traced back to the early 20th Century when the first advertising agency- B. Datram and Company was established in 1905. Since then, Advertising is the most common tool widely used by advertisers and brand owners. Amongst the various means of advertising, outdoor or OOH advertising is the oldest and yet the most effective tool for brand promotion. Also known as out of home advertising, this type of brand promotion provides a flashy communication to audiences simultaneously rendering a captivating message to the TG. Outdoor advertising or OOH advertising or Out of home advertising, whichever name one calls it, offers a discreet tool for brand promotion.
OOH Advertising or Out of home advertising campaigns have to be tactfully carried out. One popular subset of outdoor advertising is Airport advertising. Considered as one of the budget friendly mediums of brand promotion, airport advertising reaches its target audience in an effective manner. Airport advertising offers low cost mode of advertising as compared to other means. Those people who are ‘on the go' tend to spend quality time at the airport and it is one reason why airport advertising is one of the most effective means. Exclusive features about airport advertising include its high-glamour look, attention-grabbing duration, high-tech etc. Airport is a place where people from all across the world arrive or depart from, hence, this mode of promotion is an ideal means for promoting a brand or service to potential buyers who are on transit mode.
Reference Website: www.tdiindia.com
Black vs. Black
Not every black is same. Some blacks are different than others. What am I talking about? Fair question.
When you do four color process separation from your RGB images for print, you can control the amount of the different colors of cyan (C), magenta (M), yellow (Y) and black (K) to print your blacks. By default PS will convert your RGB black to C91%, M81%, Y81%, K88%. But this depends on your Color settings in PS. Why only 88% balck and not 100%? That's because every printing house has a limit to how much ink they can apply to that particular paper that you choose. Usually you can't go above 350% of total ink. It's usually better to give up some black so that we can print more colors and still fit into the 350% barrier. So, the separated CMYK black is made up of all four colors and it has a very high density of color.
You may wonder, why not print 100% black and we are done? That's a good question and this is exactly what we will do. 100% Black doesn't produce a deep black that you might want to achieve when printing four color process images and the 100% black has much less density, but it's still gives complete coverage.
You can play with these two blacks to create amazing effects in print without any extra cost of lamination or UV varnish. The two different blacks will react differently to different lighting conditions, so you will be able to make out the difference quite easily.
You can even take this further and try to mix other blacks such as 100%M and 100%K to get a black with a purple cast.
While you can't reproduce the printed effect on the screen, this is a simulation of what you'll get.
[tutorial and images © Ivan Raszl of CreativeBits]
When you do four color process separation from your RGB images for print, you can control the amount of the different colors of cyan (C), magenta (M), yellow (Y) and black (K) to print your blacks. By default PS will convert your RGB black to C91%, M81%, Y81%, K88%. But this depends on your Color settings in PS. Why only 88% balck and not 100%? That's because every printing house has a limit to how much ink they can apply to that particular paper that you choose. Usually you can't go above 350% of total ink. It's usually better to give up some black so that we can print more colors and still fit into the 350% barrier. So, the separated CMYK black is made up of all four colors and it has a very high density of color.
You may wonder, why not print 100% black and we are done? That's a good question and this is exactly what we will do. 100% Black doesn't produce a deep black that you might want to achieve when printing four color process images and the 100% black has much less density, but it's still gives complete coverage.
You can play with these two blacks to create amazing effects in print without any extra cost of lamination or UV varnish. The two different blacks will react differently to different lighting conditions, so you will be able to make out the difference quite easily.
You can even take this further and try to mix other blacks such as 100%M and 100%K to get a black with a purple cast.
While you can't reproduce the printed effect on the screen, this is a simulation of what you'll get.
[tutorial and images © Ivan Raszl of CreativeBits]
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